The role of photography

We use photography to personify Brandbook, which makes us more relatable to our audience. Through photography, we are able to create metaphors and simplify complex product features. This sets us apart in a world where UI screenshots and vector illustrations are the norm. Although using photography requires extra effort, the outcome is well worth it.

Using photography

People photography

Our photos at BrandBook are always infused with a human touch, whether it's a hand or a person. When framing the shots, we always leave breathing room and negative space around the subject's head. We avoid chopping off heads or cropping out hands and feet, especially in wide shots. Medium shots are the closest we get to a model or product, and close-ups are not part of our style. At BrandBook, we believe that everyone is a customer, so it's crucial to be inclusive when selecting models.

Styling

Choose solid colors and minimal patterns or shapes when selecting a model's attire, and avoid logos.

Product photography

To showcase the product UI, it's recommended to use simple animation and stills without any props, frames, or colored backgrounds. If the product UI is not the primary focus, then using minimal props is acceptable. To maintain a device-agnostic appearance, it's advisable to use white foam-core with a drop shadow and add the product UI in post-production. This approach ensures that our photos remain timeless.

Styling

As a company that values minimalism, we believe in using props only when they serve a clear purpose in conveying a concept, providing context, or setting a particular atmosphere. In general, less is considered better.

Event photography

When capturing an event, opt for a natural, documentary-style approach that includes a range of subjects in similar or complementary framing choices. Be sure to cover all aspects of the event with close-ups, medium shots, and wide shots. For instance, when photographing the event space, capture both decor details and wide shots of the area filled with guests, using a shallow depth of field for the best effect.

If you want some creative shot ideas, try shooting from low angles to emphasize the architecture, capturing shots without people, and utilizing symmetry (when appropriate) and stacking on the Z-axis.

Technical stuff

Seamless color

For conveying the desired mood, choose colors wisely. To maintain a balance, use both light and dark backdrops on our site. For palettes and inspiration, check the brand color guide.

Tone

To convey warmth in both color and emotion, particularly when shooting individuals with different skin tones, we aim for a warm tone in our photographs. Our overall aesthetic is bright, so it's crucial to ensure that facial expressions are visible. Fill and rim lighting should be used as appropriate to achieve this.

Composition

When framing shots, follow the rule of thirds or place the subject dead center. Bird’s eye view works well for showing the volume of items or as part of the concept. Avoid tangents at all costs to ensure a clean and professional look.

Photo editing

We keep our editing process simple by selecting images that convey energy, warmth, vibrancy, and expression. While our edits are minimal, we do give them a cinematic touch to enhance their impact.