Primary palette
Our primary color palette is made up of five distinct colors: Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue. These colors have been carefully chosen to represent our brand and convey our values. Each color has its own unique characteristics and meaning, and together they form a cohesive visual identity for our brand.
Color
HEX
RGB
#E63946
rgb(230,57,70)
#F7A6A4
rgb(247,166,164)
#FAF3EE
rgb(250,243,238)
#8BACAA
rgb(69,123,157)
#1D3557
rgb(29,53,87)
Primary palette
Our primary color palette is made up of five distinct colors: Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue. These colors have been carefully chosen to represent our brand and convey our values. Each color has its own unique characteristics and meaning, and together they form a cohesive visual identity for our brand.
#E63946
rgb(230,57,70)
#F7A6A4
rgb(247,166,164)
#FAF3EE
rgb(250,243,238)
#8BACAA
rgb(69,123,157)
#1D3557
rgb(29,53,87)
Primary palette
Our primary color palette is made up of five distinct colors: Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue. These colors have been carefully chosen to represent our brand and convey our values. Each color has its own unique characteristics and meaning, and together they form a cohesive visual identity for our brand.
Color
HEX
RGB
#E63946
rgb(230,57,70)
#F7A6A4
rgb(247,166,164)
#FAF3EE
rgb(250,243,238)
#8BACAA
rgb(69,123,157)
#1D3557
rgb(29,53,87)
Secondary palette
Our secondary color palette consists of darker shades of our primary colors: deep amaranth, dusk sundown, midnight tutu, stormy hippie blue, and royal regal blue. These shades are meant to be used in conjunction with the primary colors to add depth and contrast to our design elements.
Color
HEX
RGB
#C61824
rgb(230,57,70)
#F05451
rgb(247,166,164)
#E2B89B
rgb(250,243,238)
#355F79
rgb(69,123,157)
#172A44
rgb(29,53,87)
#C61824
rgb(230,57,70)
#F05451
rgb(247,166,164)
#E2B89B
rgb(250,243,238)
#355F79
rgb(69,123,157)
#172A44
rgb(29,53,87)
Tertiary palette
Our tertiary color palette is composed of lighter shades of our primary colors. These colors are mainly used for backgrounds and elements that require a subtle touch of color. They add depth and dimension to our designs while maintaining a cohesive look and feel with our brand.
Color
HEX
RGB
#EC646D
rgb(230,57,70)
#F9BBBA
rgb(247,166,164)
#FBF6F3
rgb(250,243,238)
#659ABB
rgb(69,123,157)
#335E99
rgb(29,53,87)
#EC646D
rgb(230,57,70)
#F9BBBA
rgb(247,166,164)
#FBF6F3
rgb(250,243,238)
#659ABB
rgb(69,123,157)
#335E99
rgb(29,53,87)
Color usage
Primary Palette
Our primary color palette includes vibrant and bold colors that represent our brand's energy and vitality. The five primary colors include Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue. We recommend using these colors for headlines, call-to-action buttons, and other prominent elements that need to grab attention. They are also great for creating contrast and adding visual interest to our design.
Secondary Palette
Our secondary color palette features darker shades of the primary colors, which are perfect for creating a sense of depth and adding more visual weight to our designs. We recommend using these colors for backgrounds, large areas of color, and other elements that need to balance the boldness of our primary palette. The secondary palette includes shades like Dark Amaranth, Sunset Orange, Dark Tutu, Deep Blue, and Navy.
Tertiary Palette
Our tertiary color palette consists of lighter shades of the primary colors and is mainly used for backgrounds, subtle textures, and other elements that require a soft and delicate touch. These colors are also useful for creating a sense of hierarchy and adding depth to our designs. The tertiary palette includes shades like Pale Pink, Peach, Light Gray, Sky Blue, and Light Blue. We recommend using these colors sparingly to maintain a consistent visual identity across all our design assets.
Color usage
Primary Palette
Our primary color palette includes vibrant and bold colors that represent our brand's energy and vitality. The five primary colors include Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue. We recommend using these colors for headlines, call-to-action buttons, and other prominent elements that need to grab attention. They are also great for creating contrast and adding visual interest to our design.
Secondary Palette
Our secondary color palette features darker shades of the primary colors, which are perfect for creating a sense of depth and adding more visual weight to our designs. We recommend using these colors for backgrounds, large areas of color, and other elements that need to balance the boldness of our primary palette. The secondary palette includes shades like Dark Amaranth, Sunset Orange, Dark Tutu, Deep Blue, and Navy.
Tertiary Palette
Our tertiary color palette consists of lighter shades of the primary colors and is mainly used for backgrounds, subtle textures, and other elements that require a soft and delicate touch. These colors are also useful for creating a sense of hierarchy and adding depth to our designs. The tertiary palette includes shades like Pale Pink, Peach, Light Gray, Sky Blue, and Light Blue. We recommend using these colors sparingly to maintain a consistent visual identity across all our design assets.
Color usage
Primary Palette
Our primary color palette includes vibrant and bold colors that represent our brand's energy and vitality. The five primary colors include Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue. We recommend using these colors for headlines, call-to-action buttons, and other prominent elements that need to grab attention. They are also great for creating contrast and adding visual interest to our design.
Secondary Palette
Our secondary color palette features darker shades of the primary colors, which are perfect for creating a sense of depth and adding more visual weight to our designs. We recommend using these colors for backgrounds, large areas of color, and other elements that need to balance the boldness of our primary palette. The secondary palette includes shades like Dark Amaranth, Sunset Orange, Dark Tutu, Deep Blue, and Navy.
Tertiary Palette
Our tertiary color palette consists of lighter shades of the primary colors and is mainly used for backgrounds, subtle textures, and other elements that require a soft and delicate touch. These colors are also useful for creating a sense of hierarchy and adding depth to our designs. The tertiary palette includes shades like Pale Pink, Peach, Light Gray, Sky Blue, and Light Blue. We recommend using these colors sparingly to maintain a consistent visual identity across all our design assets.
Highlights
Primary palette: Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue
Secondary palette: Darker shades of primary colors
Tertiary palette: Lighter shades of primary colors for backgrounds
Highlights
Primary palette: Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue
Secondary palette: Darker shades of primary colors
Tertiary palette: Lighter shades of primary colors for backgrounds
Color video overview
How to use our brand colors? What are the dos and don'ts? In this video overview, illustrator and animator, Greg Gunn, walks you through his easy process for making color palettes that work.