The BrandBook logo
The full BrandBook logo is composed of a pentagon icon in a rounded rectangle and a logotype set in Lexend Giga Bold.
Mark
Our logo mark consists of a pentagon, a straightforward geometric shape with five sides, symbolizing our five core values. The pentagon shape can be extracted from the mark and employed as graphic elements.
Clearspace
Ideal clearspace is equal to the logo mark on each side.
Special use cases
These are special cases that may not be necessary, but we want to provide comprehensive options.
Stacked logo
For space-limited situations, use a stacked logo instead of the horizontal one.
Small scale logo
Additionally, there's a specific small horizontal logo to use when the size is between 50px and 90px wide, with the logo mark ranging between 15px and 20px wide.
Backgrounds
Various versions of the logo should be utilized based on your background.
Full color logo
Our preferred version. Should be used exclusively with these backgrounds.
One color logo
There are two choices available: white or black. These should be used solely on photographs and colored backgrounds that fall within the BrandBook color palette.
When working with teal backgrounds, it's highly recommended to use the full-color logo. However, if design constraints exist, then the logo should be presented in white on teal.
Usage
Take note of our logo in the real world. Despite its small size, it conveys a powerful message that hints at a more enjoyable design experience to come.
Wrong usage
The "Logo Do Nots" section provides guidelines on what not to do when using the logo, to ensure that it is consistently presented in a way that accurately represents the brand and avoids any misuse or misrepresentation.
Do not use the logo on unapproved images with low contrast, as it may not be clearly visible and could weaken the brand's visual impact.
Don't squash or stretch the logo, as this can also distort the shape and compromise its legibility.
Don't use the logo text without the logo mark, as the two elements should always be used together to maintain brand consistency.
Avoid rotating the logo mark, as it can distort the shape and diminish its visual impact.
The BrandBook logo
The full BrandBook logo is composed of a pentagon icon in a rounded rectangle and a logotype set in Lexend Giga Bold.
Mark
Our logo mark consists of a pentagon, a straightforward geometric shape with five sides, symbolizing our five core values. The pentagon shape can be extracted from the mark and employed as graphic elements.
Clearspace
Ideal clearspace is equal to the logo mark on each side.
Special use cases
These are special cases that may not be necessary, but we want to provide comprehensive options.
Stacked logo
For space-limited situations, use a stacked logo instead of the horizontal one.
Small scale logo
Additionally, there's a specific small horizontal logo to use when the size is between 50px and 90px wide, with the logo mark ranging between 15px and 20px wide.
Backgrounds
Various versions of the logo should be utilized based on your background.
Full color logo
Our preferred version. Should be used exclusively with these backgrounds.
One color logo
There are two choices available: white or black. These should be used solely on photographs and colored backgrounds that fall within the BrandBook color palette.
When working with teal backgrounds, it's highly recommended to use the full-color logo. However, if design constraints exist, then the logo should be presented in white on teal.
Usage
Take note of our logo in the real world. Despite its small size, it conveys a powerful message that hints at a more enjoyable design experience to come.
Wrong usage
The "Logo Do Nots" section provides guidelines on what not to do when using the logo, to ensure that it is consistently presented in a way that accurately represents the brand and avoids any misuse or misrepresentation.
Do not use the logo on unapproved images with low contrast, as it may not be clearly visible and could weaken the brand's visual impact.
Don't squash or stretch the logo, as this can also distort the shape and compromise its legibility.
Don't use the logo text without the logo mark, as the two elements should always be used together to maintain brand consistency.
Avoid rotating the logo mark, as it can distort the shape and diminish its visual impact.
The BrandBook logo
The full BrandBook logo is composed of a pentagon icon in a rounded rectangle and a logotype set in Lexend Giga Bold.
Mark
Our logo mark consists of a pentagon, a straightforward geometric shape with five sides, symbolizing our five core values. The pentagon shape can be extracted from the mark and employed as graphic elements.
Clearspace
Ideal clearspace is equal to the logo mark on each side.
Special use cases
These are special cases that may not be necessary, but we want to provide comprehensive options.
Stacked logo
For space-limited situations, use a stacked logo instead of the horizontal one.
Small scale logo
Additionally, there's a specific small horizontal logo to use when the size is between 50px and 90px wide, with the logo mark ranging between 15px and 20px wide.
Backgrounds
Various versions of the logo should be utilized based on your background.
Full color logo
Our preferred version. Should be used exclusively with these backgrounds.
One color logo
There are two choices available: white or black. These should be used solely on photographs and colored backgrounds that fall within the BrandBook color palette.
When working with teal backgrounds, it's highly recommended to use the full-color logo. However, if design constraints exist, then the logo should be presented in white on teal.
Usage
Take note of our logo in the real world. Despite its small size, it conveys a powerful message that hints at a more enjoyable design experience to come.
Wrong usage
The "Logo Do Nots" section provides guidelines on what not to do when using the logo, to ensure that it is consistently presented in a way that accurately represents the brand and avoids any misuse or misrepresentation.
Do not use the logo on unapproved images with low contrast, as it may not be clearly visible and could weaken the brand's visual impact.
Don't squash or stretch the logo, as this can also distort the shape and compromise its legibility.
Don't use the logo text without the logo mark, as the two elements should always be used together to maintain brand consistency.
Avoid rotating the logo mark, as it can distort the shape and diminish its visual impact.
Logo video overview
Logos are a simple way to identify a brand and convey its reputation and emotions. In this episode, we work with designers to create logo explorations based on the BandBook's visual direction.